Author Archives: Franco De Bonis
So How Do You Track Social Media Campaign Success?
Too often I speak with social media marketing execs or business owners who run their own social media accounts and when I ask them to tell me how they are measuring the success of their campaigns compared to the effort they are putting into this work, I get the same story: Facebook likes, comments &…
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Blood Bikes East Logo Design / Rebrand Project Case Study
Overview: This Rebrand / Logo Design case study provides information on the background to and implementation of a review of the current Blood Bike East branding and the subsequent implementation of a new logo and identity for this high profile charity. Background: In 2012 a small group of individuals led by Pat McCabe began working…
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The 8 Major Surprises For Marketers Who Have Never Done Enterprise Marketing
Marketing & selling to enterprise-level clients is not like any other marketing. If you’ve never done it, you’re in for a big surprise. In fact you’re in for at least 8 surprises as outlined below (in no particular order apart from how stuff falls out of my brain): Surprise 1 – It Takes Sooooooo…
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How Your Sales Team Can Ruin Your Marketing Campaign
Marketing is not only the money you spend on ads or the efforts you make to gain new customers by other means. Marketing is what happens when you’re not trying, when you’re being transparent and when there’s no script in place. But be warned, marketing can have a positive influence or negative influence based on…
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Speaking About 21st Century Marketing At The “Light At The End Of The Tunnel” Event
I gave a presentation back in 2014 on 21st Century Marketing in association with The High Achievers Academy. It was an event aimed at educating SMEs on various aspects of business as Ireland started to exit recession. I had completely forgotten that it had been recorded, then today, I stumbled across on YouTube. Some interesting points for…
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Image Copyright Infringement And Getty Images Scam Letter
N.B. The author of this post is not a lawyer or expert in copyright law. This content should be used as a guide only and where commercial decisions are being made about the usage of an image and implications for infringement, you should consult with a lawyer/solicitor before making use of the image. The author…
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9 Key Must-Do Things To Protect Your Website From Hacking
If you don’t protect your website, what you are basically saying to hackers is: WELCOME TO MY WEBSITE – TAKE WHAT YOU WANT! This guide explains why it happens and what you can do to stop it. The instances of websites being hacked is on the rise! A recent US survey of 583 businesses conducted…
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Fed Up Of Traditional CVs? I Was Too…So I Created This
Let’s face it, CVs are, by their nature, kind of boring and not that inspiring. Some are better than others and I did my very best to make my CV as interesting as possible (download it here). However, it’s still just text on a page. So I thought I’d do something a little different and…
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Want To Be Successful? Be Quirky!
How Making People Smile, Think Or Even Dislike You Can Be Good For Your Brand. Someone told me a long time ago that “people buy from people” and so when selling your products and services you should be yourself. So what if you are a quirky individual with a wicked sense of humour who runs…
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WHICH OF THESE 7 SOCIAL MEDIA PERSONAS ARE YOU?
As Kool & The Gang told us, “there’s a party going on right here…”, and it’s true. Social Media is the party and all your customers and potential customers have turned up and are having fun. So what type of person are you when it comes to engaging in social media? 1. The Person Who…
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