Category Archives: General Marketing

Overview: This Rebrand / Logo Design case study provides information on the background to and implementation of a review of the current Blood Bike East branding and the subsequent implementation of a new logo and identity for this high profile charity. Background: In 2012 a small group of individuals led by Pat McCabe began working…
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Marketing & selling to enterprise-level clients is not like any other marketing. If you’ve never done it, you’re in for a big surprise. In fact you’re in for at least 8 surprises as outlined below (in no particular order apart from how stuff falls out of my brain):   Surprise 1 – It Takes Sooooooo…
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Marketing is not only the money you spend on ads or the efforts you make to gain new customers by other means. Marketing is what happens when you’re not trying, when you’re being transparent and when there’s no script in place. But be warned, marketing can have a positive influence or negative influence based on…
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I gave a presentation back in 2014 on 21st Century Marketing in association with The High Achievers Academy. It was an event aimed at educating SMEs on various aspects of business as Ireland started to exit recession. I had completely forgotten that it had been recorded, then today, I stumbled across on YouTube. Some interesting points for…
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Let’s face it, CVs are, by their nature, kind of boring and not that inspiring. Some are better than others and I did my very best to make my CV as interesting as possible (download it here). However, it’s still just text on a page. So I thought I’d do something a little different and…
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How Making People Smile, Think Or Even Dislike You Can Be Good For Your Brand. Someone told me a long time ago that “people buy from people” and so when selling your products and services you should be yourself. So what if you are a quirky individual with a wicked sense of humour who runs…
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