Monthly Archives: October 2015
So How Do You Track Social Media Campaign Success?
Too often I speak with social media marketing execs or business owners who run their own social media accounts and when I ask them to tell me how they are measuring the success of their campaigns compared to the effort they are putting into this work, I get the same story: Facebook likes, comments &…
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Blood Bikes East Logo Design / Rebrand Project Case Study
Overview: This Rebrand / Logo Design case study provides information on the background to and implementation of a review of the current Blood Bike East branding and the subsequent implementation of a new logo and identity for this high profile charity. Background: In 2012 a small group of individuals led by Pat McCabe began working…
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The 8 Major Surprises For Marketers Who Have Never Done Enterprise Marketing
Marketing & selling to enterprise-level clients is not like any other marketing. If you’ve never done it, you’re in for a big surprise. In fact you’re in for at least 8 surprises as outlined below (in no particular order apart from how stuff falls out of my brain): Surprise 1 – It Takes Sooooooo…
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